Dr. G and his colleagues rooted Husband Strength in the pillar belief that a small daily dose of behavioral insight is more rewarding and impactful than big doses received once a week or every couple of weeks (like therapy). Modern demands are many and the need to condition yourself on a daily basis has proven to be more effective. This is where “operant conditioning” really shines for us. Conditioning you with a daily message that is designed to produce positive rewards in your relationships allow for dopamine, serotonin, and oxytocin levels to increase in your brain. These neurohormones feel good for you and they feel good for your partner and we want to increase their prevalence. This is how a new “normal” is created in your relationship that is healthy, positive and productive.